Our Board of Directors

Joey Herrick

Joey Herrick, Over 30 years ago, Joey founded Natural Balance Pet Foods, where he and his team created the foundation of the ‘natural pet food’ industry. Joey made the brand into an industry leader through innovation with formulas, novel proteins, unique ingredients, and, most importantly, an unwavering commitment to honesty, transparency, safety, and integrity. In 2007 Joey established the ‘Buy with Confidence’ pet food safety testing lab. It was the very first time a pet food company ever posted test results online for consumers to access freely. Joey has spent his entire life helping give back to pets in every way possible. In 2013 he founded The Lucy Pet Foundation, a 501c3 animal charity dedicated to reducing the overpopulation of pets and unnecessary euthanasia in shelters and to promote finding ‘forever homes’ for rescues. To date, the Lucy Pet Foundation has performed more than 30,000 free spay and neuters, working alongside and in cooperation with the City of Los Angeles.

Lynnda Herrick

Lynnda Herrick started her professional career as a model and actress in her teens. She appeared in the film ‘Man Trouble’ with Jack Nicholson and ‘Point of No Return’ with Bridget Fonda. Her television work includes the TV series ‘Cheers’ as well as being the featured prize model on the NBC Network Game Show ‘Sale of the Century’. Lynnda worked directly alongside her husband, Joey, to create one of the pet food’s most respected brands with actor and family friend, the late Dick VanPatten. Lynnda has loved all animals ever since she was a little girl and is very proud of the good work she and Joey have done together to save the lives of thousands of dogs and cats and find forever homes for rescues. She is Mom to Lucy and the rest of the Herrick family of dogs and cats.

Judy Barron

Judy Barron has been a Loan Officer in the mortgage lending field since 1983, working for several banks, Home Savings of America/ Washington Mutual, and Wells Fargo. Judy later joined Mortgage Banking companies working for Prospect Mortgage, HomeBridge, and now a merger with CMG Home Loans. Judy has always been in the top 10% elite club of loan originators every year since 1983, earning top honors of President Club and Circle of Excellence. Judy has had a passion and love for animals, especially dogs, since an early age.

Ron Barron
Board Director

Ron Barron has been a Real Estate Broker since the 1970s, although he veered off the real estate path for many years, owning his own mortgage company, Universal Funding, until he made his way back to Real Estate, where he is currently the broker of record at Engel Volkers in Westlake Village. Ron has been an animal supporter his entire life, working with charities and supporting public awareness for animals.

E.V. Di Massa. Jr.
Board Director

Erni Di Massa Jr. brings decades of experience to the organization as an EMMY® winning producer and writer in the media industry; He has been executive in charge of programming shows ranging from Oprah to Inside Edition, Wheel of Fortune, and Jeopardy! and he produced The Mike Douglas Show, Regis, Hollywood.
Squares and many ABC, NBC, CBS, and Fox Networks shows. He is a member of the Producers Guild, The Writers Guild, and the Academy of Television Arts and Sciences and has been named to ‘Who’s Who in America’ every year since 1990. Erni has always loved dogs and cats since he got his first dog ‘Taffy’ when he was six.

John Short III

John Short III –
Board Director

John Short III –John started his career in the Financial Services Industry in 1987 and currently is a Senior Vice President
of the Short Wealth Management Group at UBS. UBS manages the largest amount of private wealth in
the world and is considered a primary market maker. John’s team at UBS has over 55 years of
experience working with both private clients and corporations. John has a passion for volunteer work as
a former member of the National Ski Patrol for over 25 years and President of Thousand Oaks Little
League for 15 years.
John has been instrumental in founding the non-profit: ‘Ride for the Blue’ which honors the first
responders of Ventura County, California. The sole purpose of this 501c3 charity is to honor and support
those that protect and serve and to help raise money for their ongoing mental health needs.
John, along with his wife Sue have three best friends in their home… Australian Labra doodles, Sadie
Mae, Emma Joe and Bella Abigale.

John Short III

Danny Casson –
Board Director

Danny CassonRetired Senior officer and current dog trainer to the Oxnard Police Department Danny Casson is proud to join the board of the Lucy Pet Foundation.

Danny is dedicated to the well-being and training of both working dogs and family pets. He has dedicated over 20 years as a board member and the president of the 501(c)3 non-profit Oxnard Community K9 Foundation. Danny has worked many tireless volunteer hours with the K9 teams to help ensure they get proper training and handling so that they are prepared for duty.

Danny and his K9 pal “Capone” were featured on A&E Networks: ‘America’s Top Dog’ They were the winners of season 2 episode 3 and have won many accolades and awards as a K9 working team.

Danny is excited about being part of the Lucy Pet Foundation and looking forward to helping make the world a better place for our dogs and cats!