30 years ago, Joey Herrick created a natural pet food that changed the industry. Now he’s created a true superfood for dogs and cats, but Lucy Pet is more than just a pet product brand. Joey named both the Foundation and pet food in honor of Lucy, his family’s beloved Chihuahua mix rescue. See ”The Story of Lucy” to learn how it all began!
His vision was that profits from his products would go to helping animals in need. Joey has been able to balance his passion for helping animals and his desire to improve the health of animals through the Lucy Pet Foundation and Lucy Pet Products.
With the knowledge that thousands of unwanted dogs and cats were being euthanized every week in US pet shelters, Joey decided to take action. He bought and built the first Lucy Pet Foundation Mobile Spay & Neuter Bus.
“In 2014, when we started nobody knew us. It is very expensive to provide free spay and neuter and I spent millions of dollars of my own money doing it. I didn’t really know how to fundraise, so I just did it myself. Luckily the City of Los Angeles heard about the reputation of the quality of services coming from the LPF bus and asked us to submit a bid for us to work for them.”
Through donations, sales, and the help of friends like celebrity trainer, Brandon McMillan, as well as comedienne Joan Rivers, baseball legend Steve Garvey, Gail Anderson from KTLA and others, The Lucy Pet Foundation took off.